Retailers ignore Dads
The back of a packet of Birds Eye Fish Fingers asks, “a question for Mums… How do you get good, nutritious food into kids?” The Tesco parents panel is called Mums’ Choice. Pampers recently thanked Mums for voting them their favourite nappies. And the Heinz baby food brand is… Mum’s Own.
Insensitive, sexist idiots!
Retail seems to totally ignore Dads who look after their babies full time, and as such make me feel like a second-class parent. I realise the historical reasons behind this decision, and the fact that they want to market their material at the majority of their potential customers – however, I’d question whether Mums and Dads would be any less likely to buy their products if they took a more neutral approach?
Don’t get me wrong, there have been some positive steps in redressing the balance. I have noticed since the 1990s that Mother and Child rooms in shopping centres and supermarkets are being renamed Parent and Child/Baby changing rooms – so I don’t have to feel like some kind of pervert when I walk in there with my daughter Connie.
I just wish that more of the retail industry would move with the times.
It’s all the bloody same marketing bollocks. The same thing gets me on TV programmes when they say for example:
“Grease. The musical everybody loves”. Well you’re bloody well wrong because I don’t like it……OK with you mass media? Tuh!
I get your point though. And what about all of the single parent families where it is the man who is left looking after the children (for whatever reason). Where are my tablets?
Does this mean that when you were lying when you told me you were a woman?
Whiskaaaaaaaaaaaay!
But no, good point well made.
Another one to get you even more wound up Michael.
A certain high street chain of frozen food stores… “Because Mums are heroes”.
It all just boils down to marketing pants that doesn’t really promise to do anything other than get on your bloody nerves. Now you’ve got me at it on my high horse.
I’m getting off now so I can go and drink my milk.
I know the one you mean. Yeah, it’s such an heroic thing to buy frozen mechanically-altered battered meat products and shove them in poor little Sebastian’s fat face.
Oh right, so you’ve met my Mum then!
Showing my age here but I remember Bejam’s. We used to have one in Dartford and up in Woolwich.
ODE TO THE GOOD BURGERS WHO WORK IN MARKETING
Shut up you silly tossers! Ha ha ha
Awwwwww Michael, what ‘ave you done to me mate? I’m really getting stuck in now.
u shud write a letter to them u might get free stuff!!!